Marie Digby - How Did She Get So Big…So Fast?
Dec 23rd, 2007 by Derrick Fung
After doing some thinking to myself, I think I’ve started to pinpoint the reason (well, some of them at least) why Marie Digby got so big in such a little span of time. For those of you who don’t know, I study business in University. I’m in a Co-op program, so I had some experience doing some marketing for Microsoft. Although marketing technology is quite different from marketing a musician or a band, I think there are some commonalities which may be applied to music as well. Even though today’s technology makes it increasingly easier for people to create ‘buzz’ over the internet, not many people make it BIG. Marie Digby is an exception. For those who don’t know exactly who she is, you can check out the video that made her famous here: http://www.youtube.com/watch?v=589Mvlz6LWE. Clearly, it’s a very amateur video…but as soon as it was released into YouTube, stardom struck, and she soon received a huge signing deal with a record company. However, the controversy which still strikes me today is that she actually HAD a record deal before this video - but she wasn’t going anywhere with it. It was this video which made her famous. The video was uploaded on May 29, 2007, and by today (December 23, 2007) she has appeared on various talk shows (i.e. Carson daily) and her songs are being played on TV shows like “The Hills”. Anyway, here’s my take on why she got famous so fast:
- She was an average girl, with a not-so-average voice. If you examine her video closely, you’ll soon realize how amateur it really is. She’s sitting in her living room…maybe on a Sunday afternoon…and that’s when she probably thought to herself “hey, maybe I should start video taping myself singing”. Many musicians who make it BIG on YouTube do it with a very ‘down-to-earth’ attitude. Another example is an artist called Passion (check out http://www.youtube.com/watch?v=0yeWGfU-H9A). He has an amazing voice, but he’s really humble about it…and that’s what viewers dig. By doing so, it makes the public think to themselves “wow, they’re really good…why aren’t they famous yet?” and that’s when the VIRAL spread begins. Joe spreads it to Bob, Bob sends it to James, James sends it to Linda, and so on. The next thing you know, the whole world has seen it.
- She had the “look”. Yes, I know it’s shallow, but I think it’s true. It’s a proven fact that better looking people get better jobs…and of course, in the music industry, most musicians have a certain “look”. Take a look at all the female singers out there. I don’t know if it’s just me, but I think looks matter. Since her video was the only thing we could judge her by, it was clear that she had the look…and this caused the video to spread faster (especially by the guys out there…I speak from experience).
- She Used YouTube. YouTube is probably one of the best ways to showcase your music, whether you’re an independent musician, or a band. It provides a way for you to aggregate all your performances and videos, so viewers are given a ‘one-stop-shop’ to see your potential. If Marie Digby had her own website, I’m not sure if her stardom would have come so fast. YouTube gave her a way for viewers to ’stumble’ upon her page, and make comments. In Psychology, it’s proven that if you want to effectively persuade someone, you can do so by proving that you’re an “expert”. For a doctor, this can be done by showing your diplomas on the wall, and your certifications. Because Marie had none, she had to rely on her viewers, through comments. If more and more people post and say “You’re Awesome!!!” other viewers are more easily persuaded to think that way as well.
Those are my 2 cents about Marie Digby. I think to myself everyday “wow, can you REALLY get famous on YouTube?”. Many people, after hearing about people like Marie Digby and Passion, are trying to get famous like them. But as I said before, only a bare minimum of people actually make it. So here’s my question to you. Why do you think Marie Digby made it famous so quickly? Do you know of any artists on YouTube who deserve to have their music showcased? Post a comment…if you have a link to their video, post it, and I’ll put up their video for everyone to see!








Can you post or send me the piano sheet music for the song “Spell” by Marie Digby?
“stupid for you” too!
Hey,
I just ran across your site and recently added it to my RSS feed. Thanks for having so many great sheets up. Are you currently coop-ing at MSFT? Are you still there? I was there over the summer.
Hey Cindy,
I was there from last September (2006) till April (2007). Do you live in Canada? I was working at Microsoft Canada in Mississauga
Nope, I’m in the states. Was based in good’ol Redmond for the summer. Maybe shoot me an email and we can keep chatting etc or find me on FB?
Will do
Just emailed you.
she’s a pretty beautiful girl, although I prefer esmée rather than her when talking about youtube’s celebrities lol
esmee? never heard of him/her…let me search it now.
also, she had a contract with Disney before she was on youtube.
they caught on to how the fans like to choose the people, like american idol, so you think you can dance, etc. they had disney people constantly on youtube sending her link around.
it was in the papers that Disney used youtube to get a nobody a somebody. clever, huh?
Is that what they did? That’s really smart…I didn’t know that! Thanks grace. She deserves it though…she’s definately got talent!
Marie Digby is the girl who won the Patene Contest, is she not?
Shouldn’t she have gotten the contract from that?
yeah when i think of big youtube successes i think of esmee denters too, she’s the #1 subscribed for musicians on youtube, how did you not know of her? tisk tisk lol
I’m gonna search her up…:) I’ll do a post on her if she’s THAT special!
hi! um i was wondering if you could also send me “spell” by marie digby? been looking hard for it but can’t find it
great website btw!
Marie won the Pantene Pro-Voice contest back in 2004 (I think that was the year) for her song Miss Invisible. Also, her parents are in the music industry.
There’s Mia Rose too! Though people are starting to say that she also had a record deal at first, and used YouTube to get famous. I don’t know if that’s true, but I still think both girls (Marie and Mia) are good (:
i LOVE miss digby
i think she deserves to get big because she’s not thriving solely upon covers, unlike much of the other rising stars today. mmmm can you send me “spell” or “miss invisible”? i’m not really sure how this site works but my friends told me it was pretty awesome for sheet music. thanks!
Is there any way I can get some of Marie Digby’s sheet music, too? I’m a musician and a new fan and I love her sound! Thanks!
I know of somebody who got famous through YouTube too.
Charice Pempengco, a 15-year old Filipina, has already guested in Ellen and Oprah, and all because Ellen once saw the girl’s video on YouTube. She liked it so much that she requested Charice to guest on her show. Now this Pempengco girl has a really powerful voice. Try to see it on YouTube.
Hey. Can I have the piano sheet music for Spell? I’ve been obsessed with it and play it on repeat over and over again. I would love to learn to play it on the piano. Thanks
Hey, could you send me the piano sheet music for “stupid for you” by Marie Digby? I just got her CD a couple days ago, and now I want to play it on the piano. ^^
Would someone pretty pweese with cherries on top send me the “Spell” sheet music for piano? I wanted to play and sing it for a school talent show…
Pweeeeseeee. Thank you sooo muches
hey guys, could someone please send me some marie digby piano sheets. spell, better off alone, i really like her music. ur generousity would be much apreciated. my email is jeffreyho82@hotmail.com
I am searching for the sheet music for Miss Invisible for piano. This song has a deep meaning for me and I’d like to learn it to teach my daughter. I would love Say it Again for guitar, as well, if you have it!
Thank you!
hello!! i’m a big fan of marie digby !! please.. can somebody send me the piano music sheet of “stupid for you”.. I love the song so much and i am badly needing the music sheet.. I hope there would be someone with genuine heart.. who could probably reply to me.. thanks..
Hey…sorry i know this is redundant but can i have the sheet music to stupid for you and spell as well please? that would be awesome! my email is elliebellie1082@Hotmail.com i dont know how safe that was but… i need the music! thanks ya’ll!
Hi! Yeah, sorry to be repetitive, but I’d really like the piano sheet music to Stupid For You and Spell please. It’s hard to find good sheet music these days! I’d really appreciate it if you could email them to me, thanks!
hi can someone send me the piano sheet for spell by marie digby? here’s my email : young_hebe101@yahoo.com thanks!
hey. love it, but please send me the sheets or something. i realyy want to play spell, but i caaan’t find it. please, i’m really down now. xoxo /maja from sweden
heey can i get the sheet music for spell and stupid for you as well!!!! thanks!
hey i was wondering if anyone could send me sheet music for piano for marie digby - bring me love?
miss_spongebob1919@hotmail.com
Hi I was wondering if anyone can send me the piano score for Spell, Stupid for You and possibly Voice on the Radio? Thx!!
eurasianfeline@gmail.com
Hi! I’m another pianist craving the sheet music for Spell! Could you please please send it to me? Thanks!
hey. again, another person requesting any and all piano sheet music for marie digby.
anyone who has it PLEASE email me at amandaeliese@yahoo.com
i looked to see if there had been an official book released but no luck.
LOOKED EVERYWHERE, PLEASE BE MY LIFE SAVER!!!
Hey, I love Marie Digby’s music. I’ve searched for piano folios online to no avail. Does anyone have sheet music for any of her songs? Please send to wwddiyah@yahoo.com. Thanks.
Hi! I was hoping you could also send me the sheet music for “Spell” it’s such an amazing song….I’m moved every time I listen to it. Thank you.
Didn’t marie have a recording contract with hollywood records before??? anyway, i was wondering if you could please please send me a sheet music for spell and stupid for you…. please!!! thanks!
mmjay_x33@hotmail.com
Could you send me the sheet music for Spell?
I looooooveee that song! Thanks!
doanle10@hotmail.com
hi there great site,can somebody out of the goodness of there heart send me spell sheet music,im a royal marine and soon getting posted to afghanistan,id love to play this to my wife before i go,id be forever in your debt thankyou!
glenn_mccoy@hotmail.com please somebody help!! spell please
hello, i am currently taking up piano lessons and I wanted to learn how to play Marie Digby’s Miss Invisible. Could you please send the piano sheets to me? Please…. I would really appreciate it…
Heyy, could you send me all marie digby sheet music you have???? aubsthebobs@aim.com
Hey! Can anyone send me the sheet music for stupid for you and Spell.?? Thank you thank you!
fallin.4love@gmail.com